Loom pricing in 2026, explained
Loom’s pricing is simple on the page and less simple on the invoice. Here is what each plan includes, who counts as a paid user, and what teams of different sizes pay.
In short: Loom Starter is free (25 videos, 5 minutes each, 720p). Business is $18 per user a month and Business + AI is $24, billed monthly; annual billing saves up to 17%. AI features such as summaries and auto titles are only on Business + AI. Enterprise is quote-based.
The plans
| Plan | Price | Main limits |
|---|---|---|
| Starter | Free | 25 videos, 5 minute recordings, 720p, up to 50 members |
| Business | $18 per user a month | Unlimited videos and length, up to 4K, branding |
| Business + AI | $24 per user a month | Business plus AI titles, summaries and meeting notes |
| Enterprise | Contact sales | SSO, SCIM, uptime SLA, dedicated support |
Prices from Loom’s pricing page, checked October 21, 2026, billed monthly. Loom says annual billing saves up to 17%.
Who counts as a user?
Loom bills per user who creates videos. Its pricing page describes free Creator Lite members alongside paid Creators, so people who mostly watch and comment can be added without a full seat. Each person’s role in workspace settings is what the invoice follows.
What teams pay
| People who record | Loom Business | Loom Business + AI | Bujua |
|---|---|---|---|
| 5 | $90 | $120 | $40 |
| 10 | $180 | $240 | $49 |
| 25 | $450 | $600 | $200 |
Bujua includes AI summaries and chapters on every plan, so the fair comparison for AI features is the Business + AI column.
Ways to pay less
- Pay annually if you’re staying with Loom.
- Review roles: people who only watch shouldn’t hold a Creator seat.
- Compare against a tool priced per recorder with AI included. Bujua vs Loom has the details.
Questions
Is Loom free?
Loom Starter is free with 25 videos per person and a 5 minute limit per recording.
Does Loom Business include AI?
No. AI features are on Business + AI, at $24 per user a month billed monthly.